The Metrics System

presented by Joshua Ziering, @JoshuaZiering, owner of FullSpeedSEO.com

• Your page needs to have a clear purpose, and install Google Analytics with a clear and defined objective: building traffic is NOT a goal.
• Every page needs a call to action and a clear directive.
• Assign a dollar value to every possible call to action. If your email list converts at 3%, and your average order is $200, and you have an email list of 100 people your conversion is $6.00 per email address.
• A bounce rate of 50% or LOWER is ideal.
• Segment keywords by browser to find weird problems. If Safari bounces 2x FF/Chrome/IE/etc look at your site to see what’s going on in that browser for your site.
• With goals you can see performance of your calls to action and your marketing, rather than the metrics.
• Use goal funneling to see how things are being “shared”: share/twitter, or share/facebook, etc.
• Finding problem areas using top content –> If you liked this you might also like (widget)
• Finding problem areas using top landing and top exit pages, and them monetize. This is your best way to create a last ditch effort to do something else on your site.
• You have a large enough site use Google site search.
• Use annotation to mark time, A/B testing, changes, etc.
• Create a secondary profiles to mess around with goal and event tracking.

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